Hispanics are the fastest-growing segment of the U.S. population, and businesses need marketing leaders who know how to reach them with their products and services. In this online specialization, you can learn how to target the Hispanic market from executives with real-world experience. Coursework focuses on understanding cultural nuances, analyzing buying behaviors, developing communications strategies, and executing campaigns through social media, digital technology, and traditional media.
See the admission requirements.
- 33 total units