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Master of Business Administration
Course Descriptions

 
MBA 610
Leading in a Global Era (3 units)

Being an effective and authentic leader in a complex and rapidly changing global society requires an understanding of leadership concepts, how leaders think and act, and how various management styles impact relationships within an organization. This first course focuses on connecting these broader perspectives to each student's goals for growth as a leader in a culturally diverse business world. Effective leadership in this context also demands a strong set of competencies, including the ability to motivate oneself and others, creativity, cultural intelligence, and the ability to navigate through ambiguity. In this course, students will begin to craft a personal and professional development plan that will enable them to meet these leadership challenges by reflecting on their own experiences with leadership and their study of key leadership concepts. Students will continue to refine and add to their plan throughout the program.



MBA 613
Harnessing Diversity for Innovation and Creativity (3 units)

Innovation is more than an end result; it is a way of thinking that enables individuals and organizations to more effectively define critical problems, identify possible solutions, and create demonstrably positive results. This course will help develop students' understanding of the process of disruptive change and the importance of innovation in achieving business success. By focusing on culturally diverse business environments, students can identify unique opportunities to develop and implement innovation solutions that will create sustainable growth for their organization and their career.



MBA 620
Economic Decision-Making (3 units)

Economic theory is a powerful tool for framing the challenges associated with operating a firm in a competitive environment. This course integrates concepts of micro- and macroeconomics to examine managerial decisions in terms of demand, supply, cost structure, profitability, and competitive strategies. Students will analyze real-world industries, markets, and firms and develop the skills needed to create a basic model of macroeconomic relationships and their impact on a firm's competitiveness.



MBA 623
Culture, Consumer Behavior and Customer Markets (3 units)

What makes a successful product—the quality of the product itself or how it is marketed? A clear understanding of effective marketing practices and the implications of culture for reaching diverse consumer markets is essential for business leaders. In this course, students will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. Students will also come to understand how product, price, place, and promotion interact with consumer's cultural perceptions and expectations while exploring research-based insights into consumer behavior.



MBA 625
Accounting For Managers (3 units)

Accounting is a measurement process. Business leaders need to know what to measure, how to measure, and what the consequences of measurement will be. This course will integrate fundamental managerial accounting topics with strategic analysis to demonstrate how managers can use accounting information within a firm to make effective business decisions, design control systems, and evaluate the impact of decisions on various stakeholder groups.



MBA 630
Finance For Managerial Decision–Making (3 units)

Good decision makers need to be able to identify alternatives, evaluate their advantages and disadvantages, and recognize the trade-offs inherent in each alternative. The focus of this course is on how you will apply financial information to internal decision-making processes using a framework of rigorous stakeholder analysis. Students will examine key finance topics including valuation, risk, budgeting, cash flow, and assets management. The course addresses these topics from the perspective of the leader who will be using, rather than producing, financial information to make business decisions and evaluate their implications for stakeholders.



MBA 640
Human Resource Strategy (3 units)

This course introduces students to the strategic approach to human resource management, the influence that HR has on successful organizations, and the tools and resources needed for the management of the HR function. In this course, students will develop an understanding of the strategic role of the HR function, and the importance of managing employee diversity to create value for the organization and enhance the bottom line. Students will address key topics such as recruitment and selection, talent management, performance appraisal and feedback, compensation and benefits, the impact of technology on HR, and strategy and HR practice alignment.



MBA 699
Capstone (3 units)

This course enables students to develop an independent management project based on individual goals. Students propose a project they can conduct in a real-world business setting that aligns with NHU's M.B.A. program goals and their own professional objectives. The project allows students to integrate their learning across their M.B.A. program and discover how their thinking and perspective have changed as a result of their learning.

General Program

MBA 627
Developing Human Capital In Diverse Organizations (3 units)

Contemporary business environments are increasingly competitive, global, fast paced, and knowledge intensive. In these environments, effective use of human capital is crucial to an enterprise's success and survival. In this course, students will learn practical issues such as planning and executing staffing strategies, creating and sustaining teams, maintaining influence in the organization, managing a culturally diverse workforce, managing programs for productivity improvement, and planning and managing the human side of organizational change.



MBA 643
Leveraging Information Systems In Business Strategy and Operation (3 units)

Leveraging Information Systems In Business Strategy and Operation (3 units) Information technology has transformed the strategic direction of organizations. The integration of information systems has shaped operational and competitive activities leading to competitive advantages for some organizations and threats for others. This course introduces students to the effective use of information systems, the roles of information technology in strategy development, and the management of information systems.



MBA 650
Succeeding In A Competitive Global Economy (3 units)

A fundamental shift in the world economy is underway. No longer are national economic interests and business operations confined within well-defined geographic borders. Phenomena such as the explosion of the Internet, outsourcing, and the reduction in barriers to cross-border trade have all contributed to the creation of a truly global economy. In this course, students will explore how international socio-cultural, political, legal, economic, physical, and historical environments impact business practices and policies, particularly those of the U.S. Hispanic/Latino business community within its national and global context.

Hispanic Marketing Specialization

MBA 635
Emerging Technologies in Marketing (3 units)

In a global and digital environment, sales and marketing have become a major factor in ensuring the success of a product or service. Digital technologies are fundamentally reshaping businesses' interactions with their customers. In this course, students will examine digital marketing and public relations strategies to include search marketing, email marketing, micro-targeting, data mining, and social media. Students will also examine how digital marketing strategies are influenced by country-specific cultural variables. This course will also analyze buying behaviors, digital relationships, and factors that influence online purchasing.



MBA 638
Advanced Marketing Strategies for Culturally Diverse Audiences (3 units)

The U.S. is one of the most culturally diverse countries in the world. Within the next 50 years, more than half of all U.S. consumers will belong to what is now considered an ethnic minority group. Effective business leaders must understand the growing cultural diversity of consumer markets and develop strategies for marketing and communicating to culturally diverse populations. In this course, students will have the opportunity to expand their repertoire of strategies for marketing in the context of cultural diversity, including the changing values, attitudes, lifestyle choices, and expectations of diverse consumer markets, and how businesses can anticipate and respond to these changes in their marketing approach.



MBA 639
Reaching the Hispanic Market (3 units)

The rapidly growing population of Hispanic consumers in the U.S. offers both an opportunity and a challenge to businesses that want to reach this market. This course focuses on the cultural, social, and economic aspects of Hispanic consumers and enables students to develop marketing strategies to address the needs and interests of this complex and internally diverse market. Students will have the opportunity to expand their knowledge of cutting-edge social media tools and technologies and their value in marketing to this particular population.